Indian cosmetics and makeup market, for the last few years, has achieved a really high level of demand. It would be accounted for through developing an increasing willingness for personal grooming, higher disposable incomes, and expanding middle class population. Gradually, this demand will raise the sales of cosmetics and makeup products as well because the country's young generation and social media banter.
Market Growth and Trends
The Indian cosmetics market was around ₹1.3 trillion in 2020 and is expected to reach ₹2.3 trillion by 2025, with a CAGR of 12-15%. Growth in the makeup segment is expected to be more dominant, especially natural and organic products.
The key trends that will drive the growth of the cosmetics and makeup market in India are:
1.Increased demand for natural and organic products: Consumers have become more concerned about the use of ingredients in cosmetics and makeup products, creating an increased demand for natural and organic products.
2.Increased impact of social media: Social media sites such as Instagram and YouTube have created huge followings among beauty influencers and bloggers, making more people aware and demanding cosmetics and makeup products.
3.Surging demand for high-value products: As the income levels of customers have been increased, they are spending more for superior cosmetics and cosmetics and makeup brands.
_Effects on Indian Equity Market_
Development of the Cosmetics and cosmetics and makeup in India is always proportional to that of the Indian equity market. The companies dealing with the development and distribution of cosmetics and makeup brands witnessed increased growth in its share prices in the Indian equity markets.
Some of the companies that have gained from this expansion in the cosmetics and makeup market in India include the following:
1.Hindustan Unilever Limited (HUL): With a portfolio of cosmetic and makeup brands including Lakmé, Dove, and Vaseline, HUL is one of the largest consumer goods companies in India. It has a strong distribution network as well as active engagement and concentration on digital marketing and e-commerce platforms.
2.Godrej Consumer Products Limited (GCPL): GCPL is India's leading consumer goods company and encompasses cosmetics and makeup brands, Godrej No. 1, Cinthol, and Nupur. GCPL had been adding diverse products to its portfolio, where it tries to meet demands for more usage in natural and organic products.
3. Marico Limited : Marico is the FMCG major in India and owns the cosmetics and makeup portfolio, including Parachute, Saffola, and Set Wet. Marico has made a heavy investment in digital marketing and e-commerce to reach a larger population.
4. L'Oréal India Private Limited: L'Oréal India is a subsidiary of the international cosmetics giant L'Oréal. Its portfolio comprises cosmetics and makeup brands L'Oréal Paris, Maybelline, and Garnier. L'Oréal India has been widening its product range to meet growing demand for premium products.
Conclusion
The rising demand of cosmetics and beauty products in the country is definitely an excellent prospect for companies producing and distributing those goods. Its scope will definitely rise with its increasing market, on the assumption that this relentless personal grooming awareness increase, coupled with the influence from social media, will be continuously kept up with. If you're looking for the best Korean beauty products or natural beauty products that are also environmentally friendly, consider exploring an organic beauty product advent calendar or subscribing to a beauty product subscription box featuring top K-beauty products and non-toxic beauty products to test.For a 5D4N Seoul itinerary for the ultimate K-beauty experience, you can shop the best K-beauty products in person, or buy them online and discover free samples of trending brands like Eminence or JLo Beauty Products.Men can find the best men’s beauty products or earth-friendly options on Amazon beauty products, while those interested in entrepreneurship could sell beauty products from home, including trending collections from Kylie Jenner beauty products or the best beauty products for aging skin.
Investor interest towards this industry could be taken as an investment advantage, but one has to research and analyze in a critical way before coming up with the decision of investing.
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